VICTOR THE APP
CONFIDENCE - CONNECTION - EMPOWERMENT
AN APP FOR THE PEOPLE
Find Reputable and Authentic Businesses
Verified businesses that are owned by the culture that it represents
Endorsement by others
No whitewashing or code switching
Increased visibility leading to increased sales
Your culture, your way
Make Cultural Connections Through Local businesses
Meet with others in the community through local businesses
Strengthen connection by supporting under-represented business owners
Expand your go-to list of businesses
Connection with other small business owners
Build a network among small businesses to share information and resources
Use Your Buying Power To Strengthen Under-represented Communities
Supporting under-represented business owners means those owners will have more resources to grow and create jobs
Put dollars back into your community or into other communities
More visibility to interested customers leads to more traffic and more sales leads
Real time data/analytics on your customers that you can use to help your business grow
MEET VICTOR, THE APP
To provide the opportunity for under-represented business owners and consumers to interact with each other in order to facilitate the exchange of products, goods or services in an equitable economic system.
To reduce inequalities and create a system for economic growth among underserved communities
Victor, The App - uses targeting technology that is informed by a consumer profile which tells us their cultural preferences and services of choice so we can create a curated list for the consumer that gives under-represented business owners premium placement on the consumers list.
What's In A Name...
VICTOR HUGO GREEN
It started as a simple idea, "connect people with the people, places and experiences that reflect who they are". Then, we learned about The Green Book.
The Green Book, a travel guide for African American travelers that was published between 1936–67) during the segregation era in the United States. It identified businesses that would accept African American customers. Compiled by Victor Hugo Green (1892–1960), the Green Book listed a variety of businesses—from restaurants and hotels to beauty salons and drugstores—that were necessary to make travel safe African Americans in the period before the passage of Civil Rights Act of 1964 (https://www.britannica.com)
Victor, The App is bringing the resource guide into the 21st Century by using current technology for a modern more diverse society that is still working towards a more inclusive and accepting future.